Cult: a system of religious veneration and devotion directed toward a particular figure or object.
Cult?: NXIVM
Secret Name: DOS
Figure: Keith
Front: Marketing Company that offers self help curriculum
Back: Give Keith Sex
Perceived Appeal: Affiliation and increase in self efficacy + some B-list actors
$ Source: Shit-ton of 7&7 sales residual
Downfall:
- Too much sex with Keith
- Poor Branding
- Cost-Benefit Analysis doesn’t pencil out
When “Benefit” is negative, the math does not work good.
– Greg the Scientist
RussianGoat 